Kera, rwagati mumujyi wuzuye, Nike yagize igitekerezo gitinyutse: kora umwanya abakunzi binkweto bashobora guhurira hamwe kugirango bashushanye inkweto zabo. Iki gitekerezo cyahindutse Nike Salon, ahantu guhanga, ikoranabuhanga, no kwerekana imideli.
Icyivugo cyiswe "Just Do It" cyakozwe na Dan Wieden, washinze ikigo cyamamaza Wieden Kennedy, mu gikorwa cyo kwiyamamaza kwa Nike muri cumi n'icyenda mirongo inani n'umunani. Guhishurirwa iyi nteruro byaturutse ahantu hatunguranye. Wieden yatewe inkunga n'amagambo ya nyuma ya Gary Gilmore, umwicanyi wahamwe n'icyaha. Mbere gato yuko yicwa, Gilmore yagize ati: "Reka tubikore." Wieden yahinduye ibi ngo "Gusa Bikore," maze biba imwe mu mvugo izwi cyane mu mateka yo kwamamaza, ifata umwuka wo kwiyemeza n'ibikorwa Nike yashakaga guteza imbere.
Tekereza ugenda mumiterere, igezweho yuzuye igezweho muburyo bwa tekinoroji yo gushushanya inkweto. Kuri Salon ya Nike, abakiriya bakirwa ninzobere zinshuti ziteguye kubayobora muburyo bwo gukora inkweto zabo nziza. Ukoresheje tekinoroji yo gusikana 3D, salon ifata ibipimo nyabyo byibirenge byawe, ikemeza neza igihe cyose. Guhitamo ntibigira iherezo, kuva uruhu ruhebuje nibikoresho birambye kugeza umukororombya wamabara.
Noneho, reka tubitugarure, INKOKO ZA LANCI. Hano ku ruganda rwacu mu Bushinwa, dufite ubuhanga bwo gukora inkweto z’uruhu zo mu rwego rwo hejuru z’abagabo. Kimwe na Salon ya Nike, twemera imbaraga zo kwihitiramo n'ubukorikori bufite ireme. Itsinda ryacu ryabanyabukorikori kabuhariwe bakora ubudacogora kugirango bakore inkweto zitagaragara neza gusa ahubwo zumva zikomeye.
Muguhuza tekiniki gakondo nubuhanga bugezweho, turemeza ko buri nkweto dukora dukora yujuje ubuziranenge bwo hejuru kandi burambye. Waba ushaka inkweto za kera zuruhu mugihe cyemewe cyangwa inkweto nziza yo kwambara ya buri munsi, turagutwikiriye.
Umwuka wa Salon ya Nike - guhanga, guhanga udushya, no kwiyemeza kuba indashyikirwa - byumvikana cyane n'indangagaciro zacu. Twishimiye kuba umwe mu nganda zihora zisunika imipaka y'ibishoboka mu nkweto. Kimwe na Nike, twemera gukora ibintu muburyo butandukanye, mugutanga ikintu cyihariye kubakiriya bacu. Kandi ku ruganda rwacu, twatewe inkunga niyi myitwarire imwe. Mugukora inkweto zimpu zabagabo hamwe na siporo zihuza imigenzo nudushya, tuzana essence ya Salon ya Nike mubuzima muri buri jambo twaremye.
Igihe cyo kohereza: Kanama-02-2024
