Kera, mumutima wumujyi wuzuye, Nike yari afite igitekerezo gitinyutse: Kora umwanya aho abakunzi b'inkuta bashobora guhurira hamwe kugirango bashushanye inkweto zabo zinzozi. Iki gitekerezo cyabaye salon nike, ahantu harema, ikoranabuhanga, nuburyo bwo gukora imyambarire.
Igishushanyo mbonera "kirabakoraho" cyakozwe na Dan Wieden, washinze ikigo cyamamaza Wieden Kennedy, kubera ubukangurambaga bwa Nike mu icyenda mirongo inani n'umunani. Guhumeka kubwiyi nteruro byaturutse ahantu hatunguranye. Wieden yahumetswe n'amagambo ya nyuma ya Gary Gilmore, umwicanyi wahamwe n'icyaha. Mbere gato yo kwicwa, Gilmore ati: "Reka tubikore." Wiesen yahinduye ibi "abike," kandi byabaye kimwe mu magambo azwi cyane mu mateka yo kwamamaza, gufata umwuka wo kwiyemeza n'ibikorwa Nike yashakaga kuzamura.
Tekereza kugendera mumwanya mwiza, ugezweho wuzuye igihe kinini cyo gushushanya inkweto. Kuri salon nike, abakiriya bakiriwe nabampuguke za gicuti biteguye kubayobora binyuze muburyo bwo kurema inkweto zabo. Gukoresha Ikoranabuhanga rya 3D, Salon ifata ibipimo nyabyo bya metero yawe, iremeza neza buri gihe. Guhitamo ntibigira iherezo, biva kuri Premium Preater nibikoresho birambye kumukororombya wamabara nibishushanyo.
Noneho, reka tugarure kuri Amerika, inkweto za LANC. Hano muruganda rwacu mubushinwa, twihariye mugutanga inkweto zurukundo rwinshi. Kimwe na salon nike, twizera imbaraga zo kwitondera no kudakora neza. Itsinda ryacu ryabanyabukorikori bahangana rikora ubudacogora kugirango dutere inkweto zitasa neza gusa ahubwo tunamva bikomeye.
Mu kuvugurura tekinike gakondo hamwe nikoranabuhanga rigezweho, tutwemeza ko buri twaro duhura nujuje ubuziranenge bwo guhumurizwa no kuramba. Waba ushaka inkweto zuruhu rwa kera mugihe cyagenwe cyangwa stylish sneaker kugirango wambare burimunsi, twagupfutse.
Umwuka wa salonike wa nike wa saloni-, guhanga udushya, no kwiyemeza kuba indashyikirwa - byavugiye cyane indangagaciro zacu. Twishimiye kuba mu nganda zihora dusunika imipaka ishoboka mu tubatsi. Nka nike, twizera gukora ibintu ukundi, mugutanga ikintu kidasanzwe kubakiriya bacu. No ku ruganda rwacu, twahumetswe niyi ethos imwe. Mugukora inkweto zuruhu rwabagabo no guhuza imigenzo hamwe no guhanga udushya, turimo kuzana ishingiro rya salon ya nike muri buri jambo turema.
Igihe cya nyuma: Aug-02-2024
