Kera cyane, mu mujyi rwagati wuzuyemo abantu benshi, Nike yari ifite igitekerezo gikomeye: gushyiraho ahantu abakunzi b'inkweto bashobora guhurira kugira ngo bashushanye inkweto zabo z'inzozi. Iki gitekerezo cyabaye Nike Salon, ahantu hahurira ubuhanga, ikoranabuhanga n'imideli.
Intero izwi cyane "Just Do It" yashinzwe na Dan Wieden, umwe mu bashinze ikigo cy’ubucuruzi Wieden Kennedy, mu bukangurambaga bwa Nike mu mwaka wa cumi n’icyenda na mirongo inani n’umunani. Iyi nteruro yaturutse ahantu hatunguranye. Wieden yahumekewe n’amagambo ya nyuma ya Gary Gilmore, umwicanyi wahamwe n’icyaha. Mbere gato y’uko yicwa, Gilmore yagize ati: "Reka tubikore." Wieden yahinduye iyi nteruro ayigira "Just Do It," maze iba imwe mu nteruro zizwi cyane mu mateka y’ubucuruzi, ifata umwuka w’ubushake n’ibikorwa Nike yashakaga guteza imbere.
Tekereza winjira mu cyumba cyiza kandi kigezweho cyuzuyemo ikoranabuhanga rigezweho ryo gushushanya inkweto. Muri Nike Salon, abakiriya bakirwa n'inzobere mu by'ubucuti biteguye kubayobora mu gikorwa cyo gukora inkweto zabo zitunganye. Hakoreshejwe ikoranabuhanga rya 3D scanning, salon ifata ibipimo nyabyo by'ibirenge byawe, ikaguha uburenganzira bwo kubifata neza igihe cyose. Amahitamo ntagereranywa, kuva ku ruhu rwiza n'ibikoresho birambye kugeza ku mukororombya w'amabara n'imiterere.
Noneho, reka tubitugarurire, INKWETO ZA LANCI. Hano mu ruganda rwacu rwo mu Bushinwa, twibanda ku gukora inkweto z'uruhu n'inkweto z'abagabo nziza. Kimwe na Nike Salon, twizera imbaraga zo guhindura ibintu no gukora ubukorikori bwiza. Itsinda ryacu ry'abanyabukorikori rikora cyane kugira ngo rikore inkweto zitagaragara neza gusa ahubwo zinagire isura nziza.
Mu guhuza tekiniki gakondo n'ikoranabuhanga rigezweho, twemeza ko buri nkweto dukora zujuje ibisabwa byo kumererwa neza no kuramba. Waba ushaka inkweto zisanzwe z'uruhu zo mu birori cyangwa inkweto nziza zo kwambara buri munsi, turagufiteho amakuru.
Umwuka wa Nike Salon—guhanga udushya, guhanga udushya, no kwiyemeza gukora neza—ugaragara cyane ku ndangagaciro zacu bwite. Duterwa ishema no kuba turi mu nganda zihora zishyira imipaka y’ibishoboka mu nkweto. Kimwe na Nike, twizera gukora ibintu mu buryo butandukanye, tugaha abakiriya bacu ikintu kidasanzwe. Kandi mu ruganda rwacu, duhumekerwa n’iyi ngeso imwe. Mu gukora inkweto z’uruhu z’abagabo n’inkweto zikozwe mu ruhu zihuza umuco n’udushya, tuba tuzanye ishingiro rya Nike Salon mu buryo bwose dukora.
Igihe cyo kohereza: Kanama-02-2024
